Read below to discover how we boosted Lapierre’s Black Friday sales in the UK with a multi-channel ad strategy.
To generate Black Friday sales for established performance cycling brand Lapierre within the UK market.
Our strategy combined a number of paid advertising channels, including paid social & Google ads to maximise the reach and direct sale potential of traffic over the Black Friday period.
This strategy required unique ad creative for each advertising channels as well as dedicated email & social media content to be produced.
Alongside driving awareness & traffic to the website our strategy also included a number of on site merchandising activities. Including updated on page content, product visibility & the introduction of additional product categories.
During the promotional period the strategy delivered an 87% increase in direct revenue with a 12% increase in visibility. This campaign helped to deliver on the key objective of selling through slow moving stock whilst generating brand awareness.
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