How we boosted Charlton Athletic Football Club’s digital reach which resulted in over 200,000 impressions and a 97% increase in engaged sessions.
Charlton Athletic Football Club were looking to boost digital reach between seasons to ensure maximum commercial uptake of sponsorship & hospitality packages. The challenge was to create a 2 month campaign between seasons to promote the benefits of hospitality packages to businesses in the local area.
Our strategy involved creating a series of paid advertising strategies to be used across social media networks. We researched a number of different potential target audiences, using social data we defined some key demographics to reach with the ads.
Following the audience research we designed and implemented a range of ads, highlighting the key messaging and customer benefits. Throughout the 2 month campaign we refreshed ads throughout and continually optimised the campaign to maximise the impact. The campaigns were delivered to maximise reach and engagement with the previously defined target audiences.
Through delivering the campaign via LinkedIn we reached businesses and people with significant control on a regular basis throughout the campaign. Overall the campaign delivered over 200,000 impressions and over 97% increase in engaged sessions to the target landing page.
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