Raleigh

Looking to increase your brand’s digital presence and engagement? Explore how we implemented strategic enhancements for Raleigh.

Project Details

Confronting the Challenge of Modernising Digital Engagement and Boosting Online Traffic

As the best known cycling brand in the UK, Raleigh sought to revamp its social media and email marketing channel support whilst also needing additional resources in managing wider website functions. The objective was to increase sales in the short term whilst also continuing to establish Raleigh as the leaders in cycling.

Revitalising Digital Presence with Strategic Social Media and Email Marketing

Our approach combined a brand marketing strategy across both social media & email channels with a commercial strategy to improve direct to consumer sales. We wanted to deliver an integrated approach by generating commercial value from social & email activity whilst also enhancing brand engagement and interactions.

The strategy saw us working across the digital, commercial & marketing areas of the business to deliver a complete campaign. Alongside the content marketing services provided we also supported the Raleigh team with website management. This included uploading new product ranges, product merchandising site wide & the optimisation of wider website content. This combined effort working on both outwards marketing channels and the website saw the overall success of our partnership.

Achieving Record-Breaking Email Traffic and Enhanced Engagement

Raleigh’s digital presence saw an increase in engagement, traffic & revenue across both channels. The email campaigns led to a 207% increase in website traffic, while social media efforts drove a 143% jump in revenue and a 36% rise in traffic.

Alongside our ongoing efforts to support in website management including adding new products, product merchandising and content update we delivered a holistic approach to increasing sales through content marketing channels.

Increase In Website Traffic via Email

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Increase In Revenue From Social Media Activity

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Increase In Website Traffic via Email

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Increase In Revenue From Social Media Activity

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Increase In Social Media Traffic

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Candid have taken the time to understand our business, then how we can maximise the use of eCommerce to benefit our business. It isn’t about hours or time spent, it’s all about getting the job correctly done with the agreed KPI’s.

Lee Kidger Managing Director Raleigh UK