Magpye

Discover how we grew online sales for UK based ecommerce retailer Magype and it’s “Plant Powered Pies”.

Project Details

Boosting Online Sales Post-Redesign for Sustainable Growth

Magpye are a UK based ecommerce retailer specialising in creating & selling “Plant Powered Pies”. They wanted to increase online sales via their own website to ensure the sales channel was growing in a profitable, sustainable way following a website redesign.

Integrated Digital Strategy for Enhanced Traffic, Sales, and Long-Term Growth

By delivering a combined digital performance strategy across search marketing & social media channels our aim was to quickly improve traffic, sales & profitability while generating a long term audience for the brand. In combining this approach we ensured the budget was used effectively and sales targets were consistently met.

Our initial work saw us audit and carry out website improvements to vastly increase the website’s search visibility. To do this we specifically created a content plan that targeted industry niche terms allowing the website to improve organic search results in the short term. Alongside the niche targeting terms we provided a strategy to improve results long term for more competitive terms.

Alongside the organic search optimisation work, we delivered a combined paid search & paid social strategy to target users across multiple touchpoints. This combined strategy saw us deliver short term traffic & customer growth to increase both brand visibility and sales revenue.

Sales Growth and Improved Profitability Through Integrated Marketing

Our combined performance marketing strategy delivered an increase in sales of 448%. With sales delivered across social, paid search & organic traffic sources. Alongside the sales increase the cost per sale from paid channels decreased by 27% per sale increasing in improved profitability.

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