Generating E-Commerce Success for Beowulf Miniatures with Full-Service Digital Marketing
Project Details
SEO
Google Ads
Organic Social Media
Paid Social Ads
Email Marketing
Website Design
Enhancing E-Commerce Growth with a Comprehensive Digital Strategy
Beowulf Miniatures, a UK-based specialist in 3D-printed miniatures, sought to expand their online sales while building a sustainable and scalable e-commerce model. With a focus on improving customer acquisition and engagement across multiple channels, they partnered with us to deliver a comprehensive digital strategy that would drive long-term growth and profitability.
Supporting E-Commerce Growth Through Multi-Channel Digital Marketing
To help Beowulf Miniatures achieve their ambitious growth goals, we implemented a multi-channel digital marketing strategy spanning SEO, paid advertising, social media management, email marketing, and website design. By aligning these efforts, we created a cohesive approach to enhance visibility, attract customers, and increase sales.
Our strategy focused on optimising SEO to drive organic traffic, launching targeted Google Ads and social media campaigns to attract high-intent audiences, and crafting engaging email campaigns to build and nurture their customer base. A refreshed website design streamlined the user journey, ensuring a seamless experience from discovery to purchase. This integrated approach led to remarkable results, with significant growth in traffic, a notable increase in sales, and a dramatically expanded mailing list. Together, these efforts positioned Beowulf Miniatures as a standout player in their niche and set the stage for sustained success.
Outstanding Results and Transformative Growth for Beowulf Miniatures
Our full-service digital marketing approach delivered exceptional results for Beowulf Miniatures. Over the course of the campaign, sales increased by 62% year-on-year, with website traffic growing by an impressive 96%. Paid advertising across Google and social media achieved a 3x return on investment, highlighting the effectiveness of our targeted campaigns. Additionally, our email marketing efforts resulted in significant growth of their mailing list within six months, creating a valuable asset for future engagement and sales. These results showcase the impact of an integrated strategy in driving visibility, customer acquisition, and sustainable growth for this specialist e-commerce brand.
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