January 21, 2025
The world of digital marketing moves fast, and each year brings fresh strategies, tools, and terminology that professionals need to stay on top of. As we look back at 2024, it’s not just the classics like SEO or PPC that dominate conversations—new terms and emerging trends are taking centre stage. If you want to stay ahead of the curve, understanding the latest acronyms is essential.
Here’s a breakdown of the most important new digital marketing acronyms in 2024 that every marketer should have on their radar.
What it means: SGE is Google’s AI-powered search engine update, which integrates generative AI to enhance search results. Rather than a list of links, users receive AI-generated summaries, insights, and answers tailored to their queries.
Why it matters: For marketers, SGE changes the SEO game. In 2024, ranking on Google means creating high-quality, authoritative content that directly answers user intent, as AI summaries are prioritising precision and relevance over keyword stuffing.
What it means: AISEO involves optimising content for AI-driven search platforms like Google SGE, Bing Chat, and AI-enhanced tools that dominate search in 2024.
Why it matters: Traditional SEO is evolving rapidly. Marketers must now consider how AI summarises and interprets their content. Structuring information clearly, providing accurate data, and ensuring trustworthiness are vital to visibility.
What it means: CAC measures how much it costs to acquire a new customer. In 2024, this classic metric is being redefined by AI tools that optimise acquisition channels and reduce costs through real-time analysis.
Why it matters: New AI-driven platforms help businesses lower CAC by analysing campaign performance, automating customer targeting, and predicting the most cost-effective strategies. If you’re not using AI to control acquisition costs, you’re falling behind.
What it means: VBC is the practice of creating content that explicitly focuses on delivering value to the audience, aligning with user needs, pain points, and desires.
Why it matters: With AI platforms summarising and skimming content (think Google SGE), businesses need to create hyper-relevant, genuinely valuable material that addresses the user’s search intent directly. VBC is about quality over quantity.
What it means: AMP uses AI and machine learning to deliver personalised messages, ads, and content at scale based on user behaviour, interests, and data.
Why it matters: In 2024, customers expect tailored experiences everywhere—whether that’s emails, ads, or website journeys. AMP enables marketers to create personalised touchpoints efficiently, boosting engagement and conversion rates.
What it means: LTV represents the total revenue a business can expect from a single customer throughout their relationship. The 2024 spin? AI-enhanced tools provide predictive insights into future customer value.
Why it matters: Brands are focusing on retaining customers rather than just acquiring new ones. AI tools now help predict and maximise LTV by improving retention strategies, upselling opportunities, and personalising experiences.
What it means: RAG is a process used in AI where data from external sources is integrated into AI-generated content to improve accuracy and reliability.
Why it matters: Generative AI tools like ChatGPT and Bard are now using RAG to improve factual precision. For marketers, this ensures that AI-powered tools create more reliable, research-backed content for blogs, campaigns, and customer communications.
What it means: CVA refers to AI tools and chatbots that use natural language processing to engage customers through automated conversations.
Why it matters: Conversational AI is everywhere in 2024, from website chatbots to social media DMs. Advanced AI enables brands to deliver 24/7 customer support, automate sales funnels, and improve lead generation—all while sounding more human.
What it means: A CDP is a system that consolidates customer data from different channels into a single, unified view.
Why it matters: As third-party cookies disappear and data privacy laws evolve, CDPs are essential for gathering and leveraging first-party data to create targeted, personalised marketing campaigns.
What it means: B2E is an evolution of traditional B2B and B2C models, reflecting the reality that all customers—whether businesses or individuals—are ultimately humans looking for tailored solutions.
Why it matters: In 2024, brands are shifting to a human-centric marketing approach. B2E focuses on creating personalised, empathetic experiences regardless of whether you’re speaking to a corporate buyer or a consumer.
The world of digital marketing continues to be shaped by rapid technological advancements and changing customer expectations. In 2024, AI, personalisation, and data privacy are redefining the industry. By staying on top of these new acronyms and trends—SGE, AISEO, AMP, and beyond—you’ll ensure your marketing strategy remains ahead of the competition.
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