Kidswear Collective

Discover how we’ve transformed a leading online fashion retailer with a multi-faceted digital marketing strategy.

Project Details

The Challenge of Boosting Online Sales and Conversion Rates

Kidswear Collective, an emerging online fashion retailer specialising in pre-loved & past season kids designer products wanted to significantly increase sales through their own branded website. Their primary goals were to increase website traffic, enhance their conversion rate, and ultimately maximise their return on investment (ROI). Kidswear Collective needed a comprehensive digital marketing strategy to overcome these hurdles and drive sustainable growth.

Overcoming E-commerce Hurdles with a Strategic Digital Marketing Boost

To address Kidswear Collective’s challenges, we implemented a multi-faceted digital marketing strategy that focused on three key areas: website development, SEO, and paid advertising.

We began by conducting a thorough audit of Kidswear Collective’s existing website to identify areas for improvement. Our team redesigned elements of the site to enhance user experience, streamline navigation, and ensure mobile optimisation. Improvements to the website’s load times and overall performance made it more user-friendly and visually appealing.

Next, we focused on Search Engine Optimisation (SEO). Extensive keyword research helped us identify high-potential keywords relevant to Kidswear Collective’s niche.

On-page SEO was optimised by updating meta tags, headers, and content to align with targeted keywords. Additionally, we worked on building high-quality backlinks to improve the website’s domain authority and search engine ranking. The creation of additional categories as required also supported the wider site SEO performance.

Alongside the SEO activity our team also developed and executed a targeted campaign across Google Ads and social media platforms. We created compelling ad copy and visuals tailored to Kidswear Collective’s target audience, emphasising the value of pre-loved designer products. Continuous monitoring and optimisation allowed us to adjust bids, target high-performing keywords, and refine audience segments to maximise ad performance. Retargeting campaigns were also launched to re-engage previous visitors and encourage repeat purchases.

Achieving Remarkable Growth in Traffic, ROI, and Revenue Through Targeted Digital Strategies

Within the first three months, organic traffic to the Kidswear Collective website increased by 45%. This significant boost was primarily driven by our targeted SEO efforts and the continuous optimisation and role out of category level optimisations. The ROI from paid advertising campaigns saw an extraordinary increase of 380%. By optimising ad spend and customer targeting, we were able to significantly enhance the efficiency and effectiveness of the ad campaigns.

Total sessions on the Kidswear Collective website increased by 78%, reflecting the combined impact of the SEO and paid advertising strategies. Most importantly, Kidswear Collective experienced a substantial increase in total revenue, which grew by 273%. The improved website performance, higher traffic, and optimised conversion rates all contributed to this impressive revenue growth.

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Candid is an outstanding digital ecommerce partner. The team have deep expertise across SEO, digital advertising and site design – this has been key for us in only having to work with one agency.

Anthony Christodoulou Founder - Kidswear Collective