The Wellington Hotel x Champagne + Fromage

How we boosted the launch of Champagne + Fromage in partnership with the premium Isle of Wight hotel, The Wellington.

Project Details

Driving Awareness and Bookings for a Restaurant Launch on the Isle of Wight

Champagne + Fromage partnered with The Wellington Hotel to launch their new restaurant, blending fine dining with boutique hospitality. To ensure a successful launch, we implemented a targeted advertising strategy across Google and paid social, focusing on both Isle of Wight visitors and local residents, driving awareness and securing early bookings.

Driving a Seamless Restaurant Launch Through Strategic Paid Advertising

To ensure a successful launch of Champagne + Fromage at The Wellington Hotel, we designed and executed a focused paid advertising strategy. Leveraging both Google Ads and paid social media campaigns, we targeted Isle of Wight visitors and local residents alike, driving awareness and table bookings for this luxury dining experience.

Our data-driven approach involved refining audience segments to reach high-value users, including travellers seeking premium experiences and locals drawn to boutique hospitality. By tailoring ad creatives and messaging to resonate with these audiences, we created a consistent brand narrative across platforms. The result was a significant boost in visibility for the new restaurant, strong early engagement, and a steady flow of bookings, ensuring the launch was as refined and successful as the dining experience itself.

Increased Engagement & Bookings Through Targeted Campaigns

Our strategic paid advertising campaign delivered outstanding results for the Champagne + Fromage launch at The Wellington Hotel. The campaign drove over 6,400 unique visitors to the website, resulting in more than 8,100 visits overall. Paid sources contributed over 3,100 visits, while organic traffic, including search, direct, social, and referral channels, added over 5,000 visits. The restaurant page emerged as the most viewed on the site, with 5,101 page views since the campaign launch. These results underscore the effectiveness of our targeted approach in driving visibility, engagement, and interest for this premium dining experience.

New Visitors

Paid Ad Visitors

New Visitors

Paid Ad Visitors